Work that reshaped brands, unified teams, and drove measurable outcomes.
Herding cats with PhDs
As Director of Digital Experience, I was responsible for the university’s flagship website and its strategic role across marketing, research, and institutional storytelling. My job was to focus on both the pixels and the overall brand strategy for over 8,000 websites.
15 languages across hundreds of products
As VP of Marketing, Digital Experience and Design, I led a company-wide initiative to overhaul EBSCO’s digital presence. The goal: consolidate dozens of standalone product sites into a cohesive, audience-focused experience that could support global growth.
You name it, we rebranded it
When Extreme Networks acquired Enterasys, I was tasked with leading the full visual integration of the new company. As Director of Creative and Digital Marketing, I had 90 days to erase both legacy identities, unify the brand, and launch an entirely new digital experience.
